Kessler-Colero

kessler photo

  Syd Kessler and Jody Colero operated a number of commercial studios from the 1970s to 2000. Hamilton born Syd Kessler began working in media in 1966 when he was hired by Chuck Blore Creative Services, a Los Angeles-based radio production company. Over the next five years, Kessler learned his way around a recording studio while also freelance writing for the prime time comedy show, Laugh-In. Returning to Toronto in 1971, Kessler obtained work writing for television shows such as Wayne and Schuster and began working on commercials with noted jingle writer and film composer Ben McPeek. Kessler joined the Cockfield Brown Advertising Agency in 1973; it was here that he met Cubby Marcus, who would become his mentor.
  By 1975, Kessler had started his own company, WAMO (Words and Music Organization), which then became Kessler, Morrison, Meteskey and Giacomelli Inc. Three years later, he founded Kessler Productions (later Kessler Music Corp.), which over the next several years became the largest jingle company in Canada.  In 1981, Kessler acquired Berryman Studios and Sounds Interchange and formed the Air Company and Creative Interchange. These two companies dominated the advertising business in Canada for nearly a decade, with Kessler co-writing, producing and/or directing commercials for major companies including Coca-Cola, Esso, Air Canada, McDonald’s and others. In 1988, John Labatt Ltd. merged with Kessler Music Corp, thereby forming a new entity called Supercorp.  Five of Kessler’s competitors came under the Supercorp umbrella; one of these, Einstein Brothers, included Jody Colero.
  Following a change in direction in 1994, Kessler sold his shares in Supercorp and started a new company called The Kessler Group. In 1997, Kessler became co-director of KPMG e-commerce practice. He retired in 2000, and published a book (called The Perfect System) in 2005, and currently lives in Toronto.
  Jody Colero began his professional career in 1977, working as an engineer at Thunder Sound. He subsequently worked in A & R, signing notable Canadian pop and rock artists such as Teenage Head, Harlequin and David Bendeath while helping to develop a number of successful Canadian songwriters like Mary Margaret O’Hara and Tim Thorney. Colero also worked with such notable Canadian acts as Dr. Music and Craig Russell. In 1985, Colero formed Einstein Brothers Music Inc. with two partners that he subsequently bought out. The company was acquired by Kessler’s Supercorp in 1992. Shortly afterwards, Colero created the Einstein Brothers Record label, which enjoyed some success with Cassandra Vassik and Charlie Major. Einstein Brothers Inc. was acquired by Supercorp in 1992 and, after its dissolution, Colero became the sole owner of the company that he once co-owned. After a brief sabbatical at the end of 2001, Colero returned to the advertising business with a new company called Silent Joe. He continues to create musical products for all media.
  In addition to their advertising work, both Kessler and Colero served as executive producers or worked ‘hands on’ on commercial recordings by Bob and Doug MacKenzie, Rick Moranis and Mary Margaret O’Hara, among others. Kessler and Colero’s work has been well-regarded within the advertising, music and broadcasting communities, and they have earned countless awards: AMPAC (Advertising Music Producers Association of Canada), Andys (Advertising Club of New York), Bessies, Canadian Radio Commercial Awards, Canadian TV Commercials Festival, CLIOs (International Broadcasting Awards), International Film & TV Festival awards, Toronto Art Directors Club Awards, and others.

Sources: 

Silent Joe http://www.silentjoe.ca/

Kessler, Syd. The Perfect System (Toronto: Stoddart, 2000).

Lacey, Liam. “The luckiest man in Canada brews up one heck of a deal.” The Globe and Mail, November 7, 1987.

“Sony Music launches Einstein Brothers label.” Canada NewsWire, October 4, 1991.

Hampson, Sarah. “King of hyperbole.” The Globe and Mail, September 21, 2000, R3.

Papoe, Bob. “Jinglemeister blends creativity, business.” The Toronto Star, January 16, 1991, B1.

Taylor, Bill. “Narrow escapism.” The Toronto Star, March 13, 1995, C1.

 

Accession No.: 
2004.001
Dates of creation: 
1975 2002
Physical description: 

5.81 m of textual records

8,756 audio recordings
· 1 roll 35mm magnetic soundtrack
· 33 – 2 in. tapes
· 74 – 1 in. tapes
· 390 ½ in. tapes
· 4,045 ¼ in. tapes
· 1,928 cassettes
· 2,255 DAT cassettes
· 30 DA88/DA113 cassettes

1586 video recordings
· 67 1in. tapes
· 54 Betacam cassettes
· 1,112 ¾ in. cassettes
· 268 VHS cassettes
· 17 – 8mm cassettes
· 66 CDs
· 2 LPs

5 cinefilms
· 5 rolls 16mm cinefilm (col.)

6 electronic materials
· 1 data cartridge (bearing textual records)
· 5 Jaz cartridges (bearing textual records)

Scope and content: 

This fonds is divided into 4 series according to format. These are: Textual Material, Audio Material, Video Material and Cinefilms.
  The first series, Textual Material, includes sheet music, diaries, contracts, correspondence, and a number of production-related records. This series also includes legal documents pertaining to performance arrangements, royalty statements, expenditures on various projects, arrangements with musicians, and press clippings.
  The second series, Audio Material, consists of tapes of many of Kessler’s productions (these tapes include originals, masters, dubs, premixes, and final mixes).
  The third series, Video Material, includes a large range of productions in which Kessler has been involved. Virtually every television advertisement on which he has worked is represented here, often in a high-quality format. Perhaps most remarkable are the more than 1,000 ¾-in. tapes featuring numerous well-known Canadian and international performers (John Candy, Colm Feore, Paul Gross, Dinah Christie, Dan Hill, Moe Koffman and others).
  The fourth series, Cinefilms, consists of 4 16mm film featuring special projects for the Progressive Conservative Party.

Clients/Products that Kessler and Colero have promoted include:

a. Government

  • Bahamas Tourism
  • Barbados Tourism Board
  • Bermuda Tourism
  • Canada – Canada Post Corporation
  • Canada – CBC
  • Canada – Department of Health & Welfare
  • Canada – Department of Tourism
  • Canada – Environment Canada
  • Canada-Export Development Corporation
  • Canada – Ministry of State for Youth
  • Canada – RRSP Bonds
  • Canada – Statistics Canada
  • Canada – Transport Canada
  • City of Toronto
  • Israel Bonds
  • Israel Tourism
  • L.C.B.O.
  • Lottario
  • Metro Toronto Zoo
  • Ontario Film Development Corporation
  • Ontario GO Transit
  • Ontario Ministry of Attorney General
  • Ontario Ministry of Culture, Tourism & Recreation
  • Ontario – Ministry of Health & Long term Care
  • Ontario Ministry of Transportation
  • Ontario Hydro
  • Ontario Tourism
  • P.E.I. Tourism
  • Royal Ontario Museum
  • SaskTel
  • Saskatchewan Tourism
  • Toronto Harbourfront
  • Toronto Hydro
  • Toronto Metro Zoo
  • Travel Manitoba
  • TVO

b. Political

  • Liberal Party of Canada
  • Progressive Conservative Party (Ontario)
  • Progressive Conservative Party (Saskatchewan)

c. Commercial

  • Accura
  • Adidas
  • AGF Mutual Funds
  • Agfa
  • Air Canada
  • Air Ontario
  • Akamai
  • Alias Wavefront
  • Allegra
  • Alliance Communications
  • Alliance To Save Energy
  • Allstate Insurance
  • Altamira
  • AMC Jeep
  • A&M Records
  • American Express
  • Ameritech
  • Amstell
  • Apollo Shoes
  • Aspen Cleaners
  • Astral Photo
  • Arctic Cat
  • Arctic Power
  • Arm & Hammer
  • Association of American Railroads
  • AT&T
  • Atlantis Films
  • Ault Foods
  • Aurora Imports
  • Avadex
  • Avery Labels
  • Bacardi
  • Bahai World Conference
  • Bailey’s Irish Cream
  • Banana Boat
  • Bank of Bermuda
  • Bank of Canada
  • Bank of Montreal
  • Bank of Nova Scotia
  • Baskin Robbins
  • The Bay
  • BC Tel
  • Beatrice Dairies
  • Beaver Lumber
  • Becel
  • Beef Information Centre
  • Beepwear
  • Bell Canada
  • Benson & Hedges
  • B.F. Goodrich
  • Bick’s Pickles
  • Bimini Clothing
  • Bi-Way
  • Black & Decker
  • Black’s Camera
  • Blockbuster Video
  • Blue Cross
  • BMG Music
  • BMW
  • Body Shop
  • Bovril
  • Braun
  • Brewers of Canada
  • Brewers Ontario
  • Breyers Ice Cream
  • Bridgestone
  • Brita
  • Brunswick Sardines
  • Buckley’s
  • Burger King
  • Business Depot
  • Cadbury
  • Cadet Cleaners
  • Cadillac Fairview
  • Calona Wines
  • Campbell’s Soup
  • Calgary Sun
  • Canada 125
  • Canada Committee (Referendum)
  • Canada Dry
  • Canada Games
  • Canada Investment & Savings
  • Canada’s Wonderland
  • Canada Savings Bonds
  • Canadian Aboriginal Awards
  • Canadian Advertising Foundation
  • Canadian Airlines
  • Canadian Cancer Society
  • Canadian Country Music Association
  • Canadian Gas Association
  • Canadian Imperial Bank of Commerce
  • Canadian National Exhibition
  • Canadian National Railways
  • Canadian Pacific Railways/Hotels
  • Canadian Stage Company
  • Canadian Tire
  • Canon
  • CanTel
  • Captain Highliner
  • Cara Foods
  • Carling O’Keefe
  • Carlsberg Beer
  • Casino Windsor
  • Catelli
  • Centra Gas
  • CFCF
  • CFGM
  • CFTR
  • Chestnut Hill Homes
  • Children’s Network
  • Christie Brown
  • Chrysler
  • CHUM-FM
  • Church’s Chicken
  • C.I.L.
  • Cineplex Odeon
  • CISS-FM
  • CJCL
  • CJEZ
  • CKFM
  • ClaricaClub Med
  • Club Monaco
  • Coca Cola
  • Coffee Council of Canada
  • Colgate-Palmolive
  • Compaq Computers
  • Compucare
  • Consumers Distributing
  • Consumers Gas
  • Coors
  • Corus Radio
  • Country Style Donuts
  • Cover Girl
  • Crayola
  • Crisco
  • CTV
  • Dad’s Cookies
  • Deerhurst Inn
  • Del Monte
  • Delta Faucet
  • Delta Radio Network
  • Dempsters
  • Den For Men
  • Dimetapp
  • Direct Trust
  • Discovery Channel
  • Dow Chemical
  • Dr. Ballards
  • Dr. Pepper
  • Duncan Hines
  • Dunlop Tires
  • Dupont
  • Duracell
  • Durex
  • Easter Seal Society
  • Eastside Mario’s
  • Eatons
  • Eaton Centre
  • Enbridge
  • Enterprise Car Rental
  • Elan Entertainment
  • Epitome Pictures
  • Eversoft Skin Care
  • Excel
  • Exploracom
  • Famous People Players
  • Fantastik
  • Fashion Shoe Company
  • Financial Times
  • Firestone
  • First Seneca Bank
  • Fleecy
  • Fleischman’s
  • Ford
  • Fram Oil Filters
  • Frigidaire
  • Friskies Pet Foods
  • FTD (flowers)
  • Fuji
  • Fun City
  • FX Corporation
  • Gatorade
  • Gaviscon
  • General Electric
  • General Mills
  • General Motors
  • GEO
  • Girl Guides
  • Golden Bank of Colorado
  • Good Humour
  • Goodyear
  • Grand & Toy
  • Green Giant
  • Granada
  • Guardian Drugs
  • Guinness Breweries
  • GWG
  • H&R Block
  • Haagen Dazs
  • Hakim Optical
  • Hamilton Tiger Cats
  • Hamilton Spectator
  • Harvey’s
  • Heineken Beer
  • Heintz
  • Hershey Canada
  • Hewlett Packard
  • Hilton hotels
  • Hires Root Beer
  • Hismanol
  • HMV Records
  • Hockey Hall of Fame
  • Hogg Radio
  • Holt Renfrew
  • Hollywood Cigarettes
  • Home Furniture
  • Home Hardware
  • Homemade Theatre
  • Honda Canada
  • Hospital for Sick Children
  • Hostess/FritoLay
  • HQ Warehouse
  • IBM Canada
  • IDA
  • Ikea
  • Imax
  • Imodium
  • Imperial Margarine
  • Imperial Oil
  • Inglis
  • Interac
  • International Clothiers
  • Irving Oil
  • Ivory Soap
  • Jack Fraser
  • Jacuzzi Centre
  • Japan Camera
  • Jello
  • Jim Beam
  • John Labatt Ltd.
  • Johnson & Johnson
  • Kawasaki
  • The Keg
  • Keith’s Beer
  • Kellog’s
  • Kentucky Fried Chicken
  • KIA Canada
  • Kinder Surprise
  • Kinney Shoes
  • Kimberly Clark
  • Knorr Foods
  • Kodak
  • KoolAid
  • Kraft
  • Krazy Glue
  • Lactaid
  • Lady Footlocker
  • Laura Secord
  • Lean Cuisine
  • Leon’s
  • Levi Strauss
  • Lexus
  • LG Electronics
  • Life Network
  • Lifesavers
  • Lillehammer Sales
  • Lime-Away
  • Lipton Soup
  • Liz Claiborne
  • Loblaws
  • Lotto 649
  • Lowenbrau
  • Maalox
  • Macy’s
  • Maclean Hunter
  • Macs (Silcorp)
  • Mad Films
  • MADD (Mothers Against Drunk Drivers)
  • Marineland
  • Marketplace Bank
  • Mary Brown Fried Chicken
  • Mastercraft
  • Mattel
  • Maxair
  • Maxwell House
  • Mazda
  • McCain Foods
  • McDonalds
  • Mennon
  • Mercedes Benz
  • Metro Grocers
  • Metropolitan Life
  • Michelin
  • Microsoft
  • Milk Marketing Board
  • Miller High Life
  • Minute Maid
  • Molson Breweries
  • Monsanto
  • Moosehead Ale
  • Mother’s Pizza
  • Mr. Submarine
  • Much Music
  • NASCAR Racing
  • National Basketball Association
  • National Post
  • National Sea Products
  • National Ski Industries Association
  • Neilson
  • Nestle Foods
  • Neo Citran
  • Neutrogena
  • The New VR (broadcaster)
  • Nicoderm
  • Nike
  • Nintendo
  • Nissan
  • Nivea
  • Nogales Productions
  • Nokia
  • Northbound Leather
  • North Toronto Cellular
  • Northwest Tel
  • Northwest Territories Airlines
  • Novahistex
  • Novartis
  • Noxema
  • Nutrigrain
  • NYCE
  • Omni Clothing
  • Old El Paso
  • Ontario Canada Day Committee
  • Ontario Dental Association
  • Ontario Jockey Club
  • Ontario Lottery Corporation
  • Ontario Medical Association
  • Ontario Place
  • Ontario Teachers Federation
  • Ontario Wine Council
  • Oreo Cookies
  • Oxydol
  • Panasonic
  • Parmalat
  • Pasta Pals
  • Pat & Mario’s
  • Peerless Carpets
  • Penzoil
  • People’s Jewellers
  • Pepperidge Farms
  • Pepsi
  • Pharma Plus
  • Pharmasave
  • PharMor
  • Pilsbury
  • PineSol
  • Pizza Hut
  • Pizza Nova
  • Playdium
  • Playtex
  • Polident
  • Pontiac
  • Post Cereals
  • Power Brokers International Inc.
  • President’s Choice Foods
  • Prime Restaurants
  • Printing House
  • Proctor & Gamble
  • Proctor Silex
  • Purolater Courier
  • Quaker Oats
  • Quality Records
  • Raid
  • Radenska Sparkling Water
  • Radio Bureau of Canada
  • RCA
  • Ralston Purina
  • Randy River
  • Reactine
  • Readers Digest
  • Red Leaf
  • Red Lobster
  • Red Rose Tea
  • Regency Furs
  • Reveen the Impossiblist
  • Reynolds Tobacco
  • Rideau Centre
  • Robaxacet
  • Robin Hood Flour
  • Rogers
  • Rolling Rock
  • Roots
  • Rowntree
  • Royal Bank
  • Royal Lepage
  • Rubbermaid
  • Salvation Army
  • Sanka
  • Saturn Cars
  • Schneiders Meats
  • Scudder Mutual Funds
  • Seagrams
  • Sears
  • Second City
  • Second Cup
  • Seven Up
  • Shaw Cable/Communications
  • Shaw Festival
  • Shell Oil
  • The Shoe Co.
  • Shoppers Drug Mart
  • Shopping Channel
  • Short Film Festival
  • Showcase Network
  • Skydome
  • Sleemans
  • Sobeys
  • Sony
  • Speedy Mufflers/Autoglass
  • Spumonte Bambino
  • Square One (Mississauga)
  • St. Elizabeth Health Centre
  • St. John Ambulance
  • St. Joseph Health Centre
  • Steeler Beer
  • Stelco
  • Stouffer’s Foods
  • Subaru
  • Sudafed
  • Sunkist
  • SunLife
  • Sunoco
  • Suzy Shier
  • Swatch
  • Swissair
  • Swiss Chalet
  • Taco Bell
  • Tampax
  • Telus
  • Tempo Topaz
  • Tetley Tea
  • Thrifty’s
  • Tide
  • Tilden
  • Tim Horton’s
  • Tip Top Tailers
  • Tischer Auto
  • Toronto Argonauts
  • Toronto Blue Jays
  • Toronto Dominion Bank
  • Toronto Raptors
  • Toronto Sun
  • Toshiba
  • Toyota
  • Toys R Us
  • TransAlta Utilities
  • Trimark
  • TSN
  • Tsuburaya Productions
  • Turtles
  • Tylenol
  • Uncle Ben’s Rice
  • UNICEF
  • United Parcel Service
  • United Way
  • Unitel
  • Universal Studios
  • University of Toronto
  • University Hospitals of Cleveland
  • University of Western Ontario (R. Ivey School)
  • Upper Canada Brewing
  • Vaseline
  • Vickers & Benson
  • Vicks
  • VISA
  • WalMart
  • Wardair
  • Warner Bros.
  • Warner Lambert
  • Wendy’s
  • W.H. Smith
  • Windex
  • Winners
  • Wintario
  • Woolco
  • Wonderbread
  • Woodie’s (U.S. department store)
  • World Wildlife Fund
  • Wrigleys
  • Xerox
  • Yamaha
  • Yellow Pages
  • Young People’s Theatre
  • YMCA
  • YTV
  • YukYuks
  • Zellers

d. Long Format Audio Design

  • “The Raven’s Cry” – television program 1986
  • “Johnny Monaco’s Mystery Club” – television program 1986
  • “Dynaman” – television special” 1988
  • “Life: The Program” CBC television series 1990-1992
  • “Hello Mrs. Cherrywinkle” Owl Communications television series 1996
  • “Due South” Alliance Communications television series 1993-1995
  • “Eerie Indiana” Power Pictures television series 1996-1998
  • “Liberty Street” CBC television series 1994-1995
  • “Shadows of War” television series 1990-1993
  • “Heart of Courage” Sony/AXN television series 1992
  • “Theodore Tugboat” television series 1994-1995
  • “Broken Lullaby” CBS television series 1994
  • “Another Woman” CBS television series 1994
  • “Goosebumps” Protocol Productions television series 1995
  • “Kabbalah” documentary & album 1992

e. PSAs

  • Aids Walk
  • Alzheimers
  • Assaulted Women’s Hotline
  • Bereaved Families of Ontario
  • Canada Day
  • Canada Reads
  • Concerned Children’s Advertisers
  • Hot Docs Film Festival
  • Kid’s Help Phone
  • Ontario Games for the Disabled
  • Parkinson’s
  • Trees Canada

f. Studio Musical Recordings/Demos (apart from advertising)

  • Alta Moda 1990
  • Michael Burgess (of “Phantom of the Opera”) 1995
  • Doug Cameron 1988
  • Placido Domingo/Ofra Harnoy/London Philharmonic/Doug Riley n.d.
  • Neil Donell (a.k.a. Don Neilson) 1992
  • Dr. Music/Motherlode 1990
  • Earl Haig Choir 1992
  • Gregory Hoskins (of the Stick People) 1988
  • Jack Lenz 2001
  • Eugene Levy/Rick Moranis (for their album Wanker’s Guide to Canada) 1985
  • Lisa Lougheed [1992]
  • Dan McVicker n.d.
  • Rick Moranis (for his unreleased LP) 1988
  • Nancy Nash [1992]
  • Mary Margaret O’Hara 1989, 1990, 1991
  • Doug Riley/Dr. Music 1983, 1988, 1992
  • Craig Russell (for his album “Outrageous”) 1987
  • Sharon, Lois & Bram n.d.
  • Speed Kings n.d.
  • Lorienne Swales 1996
  • Tim Thorney 1992, 1993
  • Tim Tickner n.d.
  • Cassandra Vasik 1992
Rights and access: 

A) No access restriction.
B) Material is subject to copyright restrictions; please consult an archivist.

Language: 
English